Case study · 2024
QuantoVale.SP
A public tool that tells you what a São Paulo apartment is really worth — from the city's own ITBI sales records.
RoleDesign + Engineering
ProductWeb · reports
DataITBI · City of SP

The context
Listing portals show what sellers ask. Nobody shows what apartments actually sold for.
QuantoVale.SP turns the city's open ITBI records into a plain-language report: real comparable sales, price per m², neighborhood trend and a negotiation suggestion — in two minutes, no signup.
Product
01
Explore any neighborhood before you pay.

Outcome
~150kITBI transactions / year
2minto generate a report
R$49per report, no subscription
Public neighborhood pages are free and indexed; paid reports fund the data pipeline.
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